• Overall site management • Update content • Draft headlines, copy and general content. • Act as consultant to the business on best web practices. • Inspire business partners to leverage the site as a relationship and communications tool • Define, coordinate, and implement search engine and keyword optimization strategies • Keep up with best practices, changing optimization rules, and industry standards • Partner with product specialists to ensure content is relevant • Work with technology partners to enhance site platform’s features and functionality • Partner with Corporate, online advertising and search agent marketing campaigns.
Requirements include: • 2+ years financial services industry. • 2+ years marketing communication experience • Experience in website strategy and management • Familiarity with HTML, Content Management Applications, Photoshop, Visio and SEO strategies • Strong copywriting, presentation writing, project management, and communication skills • Collaborative team player. • Ability to work with business partners in an effective yet diplomatic manner.
Helen Akullian Associates