eFinancialCareers

• Company

  M&G Investments

• Location

  UK-London

• Compensation

  £ competitive

• Position Type

  Employee

• Employment type

  Full time

• Updated

  29 Oct 2008

• eFC Ref no

  473587

Purpose: The planning and management of top quality marketing campaigns and events to the intermediary marketplace, in line with the agreed communications plan.

Skills

• Preferably at least three years marketing experience with quality UK retail fund management business
• Strong investment knowledge
• Campaign management experience – above and below the line.
• Knowledge of intermediary marketplace
• Agency management – creative and media
• Experience in managing compliance and working in a process driven environment.

• Creative thinker with a desire and tenacity to test innovative customer solutions for potential roll-out

Personal attributes:

• Proactive
• Strong people skills – ability to work with all levels of management and different departments – especially sales.
• Hardworking and professional
• Organised and deadline-orientated
• Team player

• Self-motivated and enthusiastic

Key responsibilities

Campaign/Event Management

• Responsible for the end-to-end campaign management of all intermediary marketing campaigns. This includes campaign planning, budgeting, briefing external agencies and internal suppliers effectively, plus campaign monitoring and evaluation. 

• To understand the brand positioning and how the product or service promoted in each particular campaign fits into it

• Identifying campaign objectives and the strategies which will enable them to be met.

• Briefing and managing external agencies, to include the management of campaign timescales and delivery.

• Face to face agency briefings and management ensuring creative material meets briefs, is on brand and performs consistently.

• Working with Head of Intermediary Marketing and external suppliers to ensure appropriate selection and targeting of intermediary segments. 

• Ensuring direct marketing campaign approval and implementation on time and to budget

• Analysis of effectiveness of all campaigns in order to continually strive to improve results

• Constant liaison with other personnel to ensure efficient campaign delivery e.g. marketing services, design/production, sales and customer service.

• To represent intermediary marketing on key product and fund launches as required. Also responsible for planning and implementing marketing communications plans new product/fund launches.

• To plan and implement high profile intermediary events, including the Annual Investment Forum.

Collateral development

• To develop marketing communications for the intermediary marketplace to support campaign activity, including briefing design team and developing brochure copy.

E-marketing

• To effectively plan and implement innovative online media campaigns, by working with the media agency on a quarterly basis.

• Work with the e-commerce team to ensure that all campaigns are supported and integrated on the Intermediary website.

• Responsible for developing an e-marketing strategy for the intermediary market and implementing accordingly.

• To plan, manage and monitor the effectiveness of teleconferences for the intermediary marketplace.

Project Management

• To manage ad-hoc marketing communications projects as required. This may include new fund launches, co-ordination of large brand projects or ongoing research projects.

• Develop and maintain a competitor tracking and monitoring system – in order to ensure M&G are always ahead of the curve. 

Team Management

• To manage campaign executive on an ongoing basis. This will include the development of an effective T&D plan, conducting yearly appraisals and objective setting.
• To manage